Brief description of the program entitled “Support measures for young people aged eighteen (18) and nineteen (19)” (“Youth Pass”)
The object of the “YOUTH PASS” project is to provide financial assistance, derived from the state budget, to young people aged eighteen (18) and nineteen (19), in the form of a digital debit card, for making purchases or receiving services from businesses that are active in the fields of culture, tourism and transport. This financial assistance amounts to one hundred and fifty (150) euro and it shall be provided from the year 2023 onwards, as set out in Article 47(1) of Law 5045/2023. 5045/2023.
The beneficiaries of the financial assistance are any natural persons who are tax residents of Greece and who turned eighteen (18) or nineteen (19) years old within the year preceding their application, but who have not yet turned twenty (20) years old or older within the year preceding the application.
The financial assistance is credited to the beneficiary by Information Society S.A. (IS S.A.), using a special app of the Single Digital Portal of the Public Administration created by IS S.A., to a digital debit card issued specifically for this purpose by a credit or financial institution, within the meaning of Article 3(2) and (3) of Law 4557/2018 (Α 139).
What is the object of the project?
The project’s object is the provision of publicity services for the granting of a financial aid derived from the state budget, in order to cover part of the increased household costs due to the significant increase of the consumer price index (YOUTH PASS)
Under of the contract, the Contractor:
A) Will draw up an Implementation Plan for the publicity measures, including the content of the individual publicity measures (actions for informing the public/citizens about the measures) and their pricing. Please note that, should there be any publicity measures in the implementation plan that will not ultimately be selected for implementation, the financial object will be reduced accordingly, pursuant to the detailed pricing for the specific measures. The plan must be aligned with and cover the support/publicity needs that may arise during the detailed planning of the measures. For this reason, before drafting the plan, the Contractor must take into account the management model as delivered thereto by the Contracting Authority.
The implementation plan for the said measures may be updated according to the needs of the Project, as these evolve dynamically.
Β) Will implement the publicity measures that will be finalised in the context of the implementation plan.
C) Will carry out field research, aimed at evaluating the measurement of the campaign’s effectiveness using both quantitative and qualitative criteria. At the same time, the Search Engine Optimisation and Google Analytics digital tools will be utilised throughout, both for the parameterisation of message dispersion in relation to geographical and other characteristics, as well as for the real-time measurement of effectiveness.
