The object of the project consists in providing publicity services for the \u2018Tourism for All 2024\u2019 Programme. Under of the contract, the Contractor:<\/strong> (A)<\/strong> Will draw up an Implementation Plan for the publicity measures, including the content of the individual publicity measures (actions for informing the public\/citizens about the measures) and their pricing. Please note that, should there be any publicity measures in the implementation plan that will not ultimately be selected for implementation, the financial object will be reduced accordingly, pursuant to the detailed pricing for the specific measures. The plan must be aligned with and cover the support\/publicity needs that may arise during the detailed planning of the measures. For this reason, before drafting the plan, the Contractor must take into account the management model, as delivered to it by the Contracting Authority. The implementation plan for Project actions can be updated according to the needs of the Project as they are dynamically evolving. The object of the project consists in providing publicity services for the \u2018Tourism for All 2024\u2019 Programme. <\/p>\n","protected":false},"featured_media":15231,"template":"","meta":{"_acf_changed":false,"footnotes":""},"eidos-diadikasias":[338],"eidos-ergou":[],"pt_tags":[],"kyrios-tou-ergoy":[102],"funding_sources":[305],"sectors":[108],"class_list":["post-10983","erga","type-erga","status-publish","has-post-thumbnail","hentry","eidos-diadikasias-open-electronic-tender","kyrios-tou-ergoy-ministry-of-tourism","funding_sources-national-development-programme-through-the-special-emergency-response-programme-and-specifically-by-transferring-funds-from-the-tourism-for-all-2022-2025-project","sectors-ministry-of-tourism"],"acf":{"old_url":"%cf%85%cf%80%ce%b7%cf%81%ce%b5%cf%83%ce%af%ce%b5%cf%82-%ce%b4%ce%b7%ce%bc%ce%bf%cf%83%ce%b9%cf%8c%cf%84%ce%b7%cf%84%ce%b1%cf%82-%cf%83%cf%84%ce%bf-%cf%80%ce%bb%ce%b1%ce%af%cf%83%ce%b9%ce%bf-%cf%84%ce%bf%cf%85-%cf%80%cf%81%ce%bf%ce%b3%cf%81%ce%ac%ce%bc%ce%bc%ce%b1%cf%84%ce%bf%cf%82-%cf%84%ce%bf%cf%85%cf%81%ce%b9%cf%83%ce%bc%cf%8c%cf%82-%ce%b3%ce%b9%ce%b1-%cf%8c%ce%bb%ce%bf%cf%85%cf%82-2024","budget":"\u20ac 212,500.00 (exclusive of VAT)","deadline":"20240220","files_diagonismon":[{"document_diagonismos_url":2976}],"relevant_diavoulefsi":"","relevant_announcements":[6049,6032]},"yoast_head":"\n
(B)<\/strong> Will implement the publicity measures that will be finalised in the context of the implementation plan.
(C)<\/strong> Will carry out field research, aimed at evaluating and measuring the campaign\u2019s effectiveness using both quantitative and qualitative criteria. At the same time, the Search Engine Optimisation and Google Analytics digital tools will be utilised throughout, both for the parameterisation of message dispersion in relation to geographical and other characteristics, as well as for the real-time measurement of effectiveness. At the same time, the Search Engine Optimisation and Google Analytics digital tools will be utilised throughout, both for the parameterisation of message dispersion in relation to geographical and other characteristics, as well as for the real-time measurement of effectiveness.<\/p>\n","protected":false},"excerpt":{"rendered":"